New names to watch are HSBC Business Solutions and HSBC Consumer Credit. Business Solutions appears to be private label credit card and merchant credit card operations, while HSBC Consumer Credit appears to be HFC and Beneficial Finance. As John McCain, Barrack Obama and Sarah Palin can tell you, it has something to do with lipstick on a pig. HSBC name changes distance the bank from predatory lender Household International, and attempt to remove the high interest, abusive, and predatory link between HSBC USA and troubled HSBC Fianance. Nothing has changed, however, except the names. See our complaints blog for more.